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Shipping Carton Labels

See Also

Label Certification

Suppliers are required to certify one shipping label for the appropriate for the business tested (i.e. Retail, Catalog, Furniture, NFR, Wholesale Distribution). Each supplier shipping location should receive certification.  Label certification will be performed by Bar Code Graphics, Inc.


To register for Shipping Label Certification, please visit .  Once registration is complete, a submission form will be provided which must accompany label sample(s).  The provided submission form will include all additional instructions and the testing center address.


Please send all inquiries regarding shipping label testing to .

(Section updated: 4-23-12)

Shipping Carton Labels
Guidelines - General Requirements

General Requirements

Every transport package (carton) shipped to any JCPenney  unit  (Stores, Store Support Center, Logistics Center, Distribution Furniture Warehouse, and Wholesale Distribution Center) must have a GS1-128 Shipping Container Label. This label is matched to the data on the 856 Ship Notice/Manifest.

There are a few current exceptions to this requirement such as Procurement (Not-For-Resale) items.

All shipments to Logistics Centers and Stores Logistics Centers require either a separate content label or an expanded label with content information. Refer to the label specifications and examples for Shipping Labels.

GS1 Standards

JCPenney shipping labels adhere to the GS1 General Specifications.

JCPenney shipping labels adhere to the standardized modular structure using information zones. The information zone specifications for each business (Stores,, Furniture, and Wholesale) can viewed by selecting from the menu under Specifications & Examples.

Serial Shipping Container Code [SSCC]

The SSCC number in Zone I of the shipping labels must not be reallocated within one year of shipment date.

Symbol Quality

The JCPenney minimum ISO/ANSI print grade for  GS1-128 symbols is  "B" or better (B/10/660).

Print Media

GS1-128 symbols are typically printed on white labels. The label surface should be neither glossy (causes mirror-like [specular] reflection) nor prone to smearing or smudging. It is the responsibility of the shipper to use print media that will not smudge during the transport process.

Shipping Label Certification

GS1-128 shipping label certification is required for all new and current JCPenney suppliers any time a supplier implements a change to either labeling hardware, software, or print media. 

Conveyable Master Cartons (Ecom)

Minimum Dimensions-
9" x 9" x 4" (22.86 cm x 22.86 x 10.16 cm)

Maximum Dimensions- 36" x 27" x 30" (91.4 cm x 68.6 cm x 76.2 cm)

Maximum Weight-40 lbs. (18.14 kg)

Conveyable Master Cartons (Stores)

Minimum Dimensions-9" x 9" x 2" (22.86 cm x 22.86 cm x 5.08 cm)

Maximum Dimensions-36" x 27" x 30" (91.4 cm x 68.6 cm x 76.2 cm)

Maximum Weight-40 lbs. (18.14 kg)

Minimum Weight-2 lbs. (.0972 kg)